Launch a New Website!
Launch a Project, Product or New Business!
Launch an Online Promotional Campaign!
One of the key drivers that marks the success of your online marketing plan lies in the *launch* and the ~BUZZ~ it creates. That’s why it is important to start your project off right!
Launch Now! specializes in: Developing online Marketing Plans and supporting documentation, managing the deliverables, and launching your online Promotional marketing campaigns, in addition to other professional writing and documentation prepartion services.
Services we provide:
Press Release writing and distribution
A professionally written Press Release posted to our website and distributed to over 200 article, social media, blog and website channels, giving you MASSIVE exposure and TONS of back links! A Press Release is a document that is known, accepted, handled and distributed through various online and offline media channels because it follows a particular structure. When you have something to announce and you want the media to stand up and take notice, having a professionally written Press Release can make all the difference. View a sample of my work here ….
Website Optimization Strategy
First, we do a thorough review of your entire website to identify all the key areas to optimize your website, streamline your site navigation and improve your calls to action. Next, we will do a full, indepth deep dive and analysis of your website usability; including looking at your visitor traffic, traffic trends, backlinks, keywords, look and feel, navigational flow, and more. Once the full review and analysis has been done, we will provide you with a full-blown website optimization strategy that identifies in full detail, all the areas of improvement with respect to your website usability to increase visitor traffic, generate leads, improve navigational flow, reduce bounce times and convert higher sales.
Online Marketing Plan
If you have a product or service to sell online, or an event to promote on the internet and don’t know where to begin, an Online Marketing Plan is the way to go. The Online Marketing Plan will consider your budget and assess your project objectives, to provide you with a full Online Marketing Plan with the steps to take to fully implement it and get the results you are after. Some of our clients even hire us to work with their IT team to manage the online marketing plan for them. View a sample plan here…
Business Case and Proposal Writing
A great business idea or a winning proposal for funding needs to sound professional, be persuasive and contain all the important elements if you want to get their buy-in (and their funding!). In many cases you will only get one chance to submit your proposal, so why leave it to chance? We are proud to boast our 100% success rate with every business case and proposal submitted.
Copywriting & Email Marketing Services
Want to know now how to convert your website visitors into long-term customers? It begins with clear messaging that engages them. The art and skill of solid communications does not necessarily translate into an effective copywriter. While most “communications” folks can write excellent articles and case studies, only a select few have the flair and the ability to convert readers into clickers – and clickers into buyers. Why? It all comes down to three fundamental factors:
- Truly understanding the audience you are writing to, not just from a ‘marketing 101’ perspective but rather from a behavioural and needs analysis
- A solid understanding of the products you are offering from a “customer centric” perspective, and
- The ability to translate that customer centric products/needs perspective into copy that is engaging, inviting, and hits a trigger point in the reader through a strong product-value proposition, resulting in a successful call to action.
In most cases, you only have ONE SHOT to convert a website visitor into a customer. Do you really want to leave that to chance when you can hire the services of a professional copywriter who will do more than just convert your visitors into customers – I will convert them into long-term loyalty clients with residual payoffs. View a sample script along with some click through stats here…
Brainstorming Facilitation
Before starting a new project, it is extremely beneficial to conduct a brainstorming session to share ideas, discuss objectives, establish what’s important and determine the approach. A professional facilitator can be extremely beneficial in engaging attendants, stimulating ideas, drawing out the important aspects and keeping the session on track. The end result is a clear objective, vision statement and buy-in from your stakeholders and sponsors.
Team Building Workshops
Want to help your team find their inner gifts and talents? Looking to imcrease the level of communication and improve relationships with your team? Sally has facilitated dozens of her own “Personalized Communications” and “Discover Your Sweet Spots” workshops for government senior management teams, corporate HR departments, schools and classes at the Sweet Spot Training Centre. These fun, interactive workshops will boost morale, increase productivity, motivate and improve both your personal and business relationships.
Employee Behavioural Assessments
As a Certified Predictive Index (PI) Analyst with Predictive Success Corp, Sally can assist your organization with the roll out and implementation of PI employee behavioural assessment tools and staff training. Whether you work for a company of 5 or 50000, the benefits of using validated, data driven behavioural assessment tool and training far outweigh the cost of investment, with respect to enabling – increased employee engagement, lower staff turnover, increased productivity, improved communications, stronger leadership skills, higher sales, and more solid succession plans. Over 450 validity studies and countless case studies and client testimonials have proven PI as the best behavioral assessment tool for small to mid to large sized businesses for improved hiring, managing and leadership practises. With or without tools, Sally has facilitated lunch and learns and team workshops for the Ministry of Finance, CIO office, the Ministry of Revenue Strategy and Planning Branch, and dozens of small companies and private sessions, helping leaders to manage better, lead stronger, and develop happier, more motivated and more productive teams. Click here to read my PI Report…
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Areas of Focus include:
- PLANNING: Create a Customized Strategic Online Marketing Plan, Communication Plan and Project Plan with all supporting documentation
- BUILDING / ENHANCING: New Website Building and Development, Exisiting web site Optimization, and Search Engine Optimization (SEO) strategies; Project Build documentation development, Communication Strategies and Tactics
- TESTING: Writing Test Scripts and User scripts, Conducting Testing, Test Results Analysis and Reporting
- IMPLEMENTING: Marketing and Communication Plans, Project Plans, and Staff Training
- PROMOTING: Project Launches, Marketing and Communication Plan implementation, Internet Marketing of New Launches, Press Releases, SEO, Submissions, Social Media Relations, Products, Services, Websites, Company, Tours, Ad Campaigns, Promotions, etc., Measuring and Tracking
Why Use Launch NOW!?
- Experience! 20 years Marketing, Communications & Project Management
- Commitment! Our promise to all clients: if you don’t see positive results, we will refund your money back. GUARANTEED! You have nothing to lose and the WWWorld to gain!
- Expertise! 100% Success Rate to date on all Buisness Cases & Proposals Written!
- Over 14 years on the Web – designing, building, writing and marketing
- E-Marketing Certification with Canadian Marketing Assoc. (a Certified Business Professional)
” Sally, you certainly have an ability to develop state of the art communication platforms – which from what I see is much needed by many organizations – social media and networking will be huge – if not already.” ~ Kathryn Corbally, Vice President Corporate Communications, Direct Energy
FREE Brainstorming Session - Send us your marketing dilemma or question and we will provide you with 1 FREE online written consult that includes customized, strategic marketing tips you can use to tackle your obstacles and achieve your goals! You are also free to read through other brainstorming articles that may spark ideas and generate new opportunities for you.
Be sure to bookmark this site and visit often! You’ll want to keep a watchful eye out for these amazing, business building and life enhancing topics, coming soon:
- Communication Techniques for Video
- Communication Techniques for Live Presentations
- Social Media Strategies (Twitter, Facebook, My Space, Digg, Etc.)
For more information, please contact me.