FaceBook announces intention to partner with Skype

FaceBook announces intention to partner with Skype

FaceBook has just announced its intention to partner with Skype.

Soon, FaceBook users will have the ability to video chat with friends and family across the world.

The FaceBook popularity continues to rise and the addition of video chat functionality will surely set them even higher above their social media competition. Skype offers free and paid video and online chat calling capabilities in most major cities across the world. During it’s infancy in 2004, the concept of calling your grandmother in London from Toronto via the internet was taken with much reluctance and apprehension. Today, this video chat communication channel site is the most popular and profitable service of it’s kind. From June 2009 to June 2010, Skype had a 41% increase in the number of registered users. With over 124 million connected ‘skypers’, Skype reported annual revenues of $8.1 million in 2010 – and that’s with only 6% of their users paying for their service!

In 2010, the FaceBook conglomerate boasted annual revenues of 1.86 billion through its advertising sales (and to think when it all started, that Mark Zuckerberg didn’t want to go that route! LOL), an estimated 86% increase from 2009 ad sales. Surprisingly, only $740 million of those revenues were courtesy of the big-name companies like Proctor & Gamble, Coca-Cola, and Match.com, with nearly 2/3 of generated revenues coming from smaller businesses. Today, AT&T and Match.com continue to be the two biggest advertisers on FaceBook’s site. Today, over 250 million people are using
FaceBook to connect online, every day.  While the site currently offers chat functionality, together this power-house couple are expected to take the social media experience to a whole new level

1 Comment
  1. Thanks for posting this breaking news story, Sally!
    Always on the cutting edge of digital marketing!
    Mark

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