Archive for the ‘Launches’ Category


mamma_and_baby_penguinsNew film uncovers the findings from International Polar Year; a world-wide scientific program focused on the Arctic and the Antarctic.

Polar Cap Productions is launching a new film with a mandate to tell entertaining and educational stories about our environment and in particular, reveal the increasingly fragile state of our polar ice caps in the Arctic and the Antarctic. "Climate change has registered significant change to the caps and these changes have a profound environmental effect on all of us. According to the Environmental Protection Agency in the United States, the earth has experienced a rise in global temperature of about half a degree Celsius over the past 100 years." said Mark Terry, President of Polar Cap Productions and Film Director/Producer.  "Although that doesn't sound like much, this apparently modest increase is responsible for a rise in the world’s sea level of six to eight inches over the past century." But why should you care? What does it really mean to you and me? Here's a clip from an interview with Mark Terry, regarding Polar Cap Productions' up and coming films:  (please bear with the humm for the first 20 seconds – you know those television guys!)

Polar Cap Productions is working with Launch NOW! Strategic Marketing to promote their series of films. Promotional plans include International Film festivals, Sponsorship opportunities, and online marketing of their films and products to name but a few.

After viewing one of the films myself, I can honestly tell you that not only will you want to see these films but you will want your family and children to watch them too.  We can no longer sit silently and watch our world crumble beneath us. Launch NOW! is excited to be a part of this important project that impacts us all. For more information on Polar Cap Productions and to view show times and locations, please visit their website at:  http://polarcapproductions.com


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Launch Now! Strategic Marketing Solutions has partnered with the Fairytale Palace in Pickering-Ajax to make 2 children's dreams of becoming a Singing STAR come true!

The event will feature 6 open auditions, every Tuesday from July 7th through to August 11th. Children 18 years and younger are invited to sing a song karaoke-style, where they are then rated by a panel of professional judges.

The purpose of this event is three-fold:

  1. to formally introduce Queen Patti O’Connor and her Fairytale Place to the Pickering Village neighbourhood;
  2. to provide a fun experience to children in the community over the summer, and
  3. to raise awareness and funds for the Wonky Noggin’ foundation; a newly formed organization who’s mission is to ‘reshape the lives of babies suffering from Plagiocephaly’.

Here are some highlights from the first audition, held last week. This video features the 6 young singers who qualified to sing at the Semi-finals, later in August.

 

To register, you can either download a Registration form from our *official* website at:  http://thinkyoucansing.ca or simply drop into the Palace. Registration is open at 6 pm.  ** Plese note that due to the age of our contestants, signed parental consent is required. Further details, including Rules, and our Privacy Policy, can be found on our website.


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nail_polish1Question:  How can I create a viral marketing campaign for my creative custom nail polish on a limited budget? Submitted by Bev at: http://sundaycosmetics.com  

Answer:  Hi Bev. Teenagers are more into hype and fad than they are into value for their money. They want new, hip and different and will pay big bucks to get it. They love custom stuff but are very fickle – here today, gone tomorrow. I’d highly recommend you think through this target niche when seeking your target market because they are the largest selling niche in the marketplace and I think your product fits in nicely with this group. 
As a marketing strategy, Teens are VERY into video! I’m talking about crazy, off the wall, funny, silly videos that may not even make sense to the adult community. (My teens could spend hours watching You Tube – if I allowed it).
My son (grade 9) is taking Communications in gr.9 at highschool. These kids are learning flash, video editing, stuff like that. I actually have plans to go in and talk with the Comms teacher about offering the students an opportunity to create some videos for me and my newest venture, in exchange for providing some grading assignments. Most teachers LOVE the opportunity to be able to offer real life examples to give to their students and in exchange, since the kids would be credited on your video, once you post your video on You Tube, they will pass the link around to all their friends, creating what’s known as a viral campaign. Before you know it, your stuff will be selling itself and the best part of all is that you did it for FREE!  This will also give you video to add to your website which will inevitabley help to drive more traffic to your site.

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ss3-sealI have a few projects on the go; including the launching of a new Training Centre in Pickering, ON. The centre will be offering hands-on and virtual training in internet marketing, creating simple websites and blogs, and an assortment of other courses including: Wellness, EFT, ZPoint, Vocational Training, Internet Marketing, Stress Management, and Discovering Working from Home opportunities.Words cannot express how excited I am with this new venture. The © symbol on the left is the new logo I created, which will also act as the *official seal* that endorses our courses and workshops. If you live in the Pickering area, please stay tuned for more information (like the FREE open house and introductory courses) coming soon!

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CanadorI am happy to announce another successful  launch! Introducing the launch of the new on line presence (web site) for Canador Automatic Doors at: http://canadorinc.ca . The site is now live and is already achieving high rankings with the most popular search engines on the internet.  After extensive testing, the client was extremely pleased to see that his new web site is already hitting within the top 10 on page 1 of Google and Yahoo, using a variety of common industry search words.  

The Word Press template used was a free theme called Sliding Door by a creative fellow named Wayne Connor (of no relation to me, which is unfortunate since he’s an Auzzie and I’ve always wanted to visit the great land ’down under’ :). It’s a very cool theme and for this site it was perfect, since it contained some sliding graphics that I thought nicely complimented the ‘sliding doors’ – and other types of automatic doors and windows that Canador installs and services. After some customizations were done to the template to accommodate the look and the functionality I wanted, I called in my good friend and Word Press Consultant, Karen Blundell for some final CSS polish and VOILA! – the site was ready to launch!  “I am really impressed with what you’ve done “, said Karen. “It doesn’t even look like a WordPress blog. Nice Job!“   Coming from Karen, that’s a HUGE compliment, since I’m new to Word Press, while she’s been a web designer for years and has been creating custom WordPress templates and themes from scratch for a while now. Karen really knows her way around CSS and I’m lucky to have her as a resource.

As this is a local, services type of buisness, next steps for the Canador website marketing plan will be to implement a few on-line tactics to further increase exposure and hit-rates on their target market; including capitalizing on some local directories.  I was also able to provide the client’s Administrative personelle with a short training session and basic instructions on how to update content, add pages, etc. thereby eliminating their need to pay for any small content additions or edits the site may require.  The client was also extremely pleased with the fast turn-around time – in about 1 week, I was able to write all content, format photos, build and customize the site, and launch. They are also very excited about adding the new web site URL onto their print advertising, providing yet another way for customers and prospects to find and contact them.

Do you have a website, product, business, or service you need to lauch? For more information on how Launch Now! can assist you, please contact me today!

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Don’t delay – Launch Now!

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