5 New Facebook features BOOST Marketing Success

5 New Facebook features BOOST Marketing Success

Want to know the 5 New Facebook features that will BOOST Your Brand Exposure and Marketing Success

Ok I lied … well, not exactly. What I mean is, there are actually 12 recent changes to Facebook but not all of them will help your business or your marketing efforts. I’ve listed all 12 changes here

because if you are using Facebook – whether as a personal user or in your business marketing, then they are all good to know.   I have gone into detail with the top 5 new Facebook enhancements, to show you how you can use them to BOOST your marketing success. Read on…facebook image

The evolution of social media madness changed with the introduction of Facebook in 2004. What started off as a dream of Mark Zuckerberg, to create a social networking platform for his college friends, quickly evolved into a social networking forum for friends and family from all over the world. Today, Facebook is the number 1 social media networking forum with over 1 billion active users across the globe who connect on a regular basis to share and network with others. As such, Facebook has also evolved into one of the top free and paid advertising platform for effective marketers.

To reach the top and stay there, Facebook has had to continually seek out areas of improvementfacebook how to by regularly adding new features that would improve upon the user experience, add more intuitive functionalities and keep it fresh. With each new feature comes change and thus, new opportunities. Understanding the latest changes and knowing how to use them to your benefit can greatly increase your brand exposure and marketing success on Facebook.

It happens every time. With each new Facebook feature, people talk. Some people will claim to hate them, some people will profess to love them but one thing they can all agree on is that everyone talks about them, and the newest features on Facebook are no exception. Regardless of whether you love them or hate them, if you are an active marketer, then you already know the power of promoting your business on Facebook. Understanding their newest features and knowing how to use them will help you stay current and keep your brand on top.

1.  Tick-tock – the Ticker

Yes it’s annoying! That was my first thought too when that dreaded ticker first appeared on the right side column of my home page news feed. My initial reaction was ‘how do I turn this thing off?” But once I explored it, I realized its HUGE marketing potential. From the ticker, I could see everything my friends were doing, who they were leaving comments for, what pages they ‘liked’, links they shared, everything! And when I held my mouse over one of these news items, a window popped up giving me even more details. This made me realize that my comments, likes, pictures and shares were also being seen on the top of my friends’ tickers. Every time I ‘liked’ a page or post, I was actually promoting it to all my friends (and their friends) through this ticker, without them having to visit my wall or be my friend. As long I post, share and connect on a regular basis (which I already do anyway), my page will be seen on the ticker of all my friends – and their friends. Brilliant!

2.  Share More Photos

new facebook imagesHave you noticed that Facebook photos are now nearly 3 to 4 times larger than they used to be? That means, each photo you post on your Facebook page will be more visible and consume more real estate on your friends’ news
feeds than they used to. So go ahead and post away! As the old saying goes, ‘a picture says a thousand words’. Photos can evoke emotion and instil an emotional connection to the viewer/customer.

You may want to note however that while images posted on business pages are larger now than they used to be, they will not be as large in the newsfeed as photos and images that are posted on profiles.  This is because Facebook has put a preference on social users over business marketing. See the two examples here.. the top image larger facebook pictures displayis taken from our Sweet Spot Facebook page while the image below was posted to my personal profile and shown in the news feed.

As an effective marketer, you need to post photos that promote your brand while connecting with your audience. Create photo albums that tell stories as they promote your brand. For example, rather than showing a picture of your product (boring!), show a photo of someone actually using your product (with a big smile on their face :). Be sure to add descriptions, back-links to your website, comments, and likes to all your photos. This will fully maximize the use of photos on your Facebook page. Don’t forget to click the *like* button on each and every comment that gets posted on your pics. The more active your photo, the more likely it will land on top of the news feed – which bring us to our next tip….

3. Top those top stories

When you log into Facebook, you are taken to your home page. That’s nothing new. What IS new is that now, Facebook has combined Top Stories with Popular Stories into the same news feed, and the most active posts get the
highest ranking. That means, if your posts are compelling enough that they receive enough likes, shares and comments, your post will stay in the top news feed, where it will be viewed longer than before. How do you create compelling posts?  Here are a few suggestions:

  • Ask open ended questions that encourage interaction
  • Post a photo, video or comment that will stir emotion or motivate others to comment, like and share it
  • Offer valuable information, special offers and deals for those who ‘like’ your comment or page.

 4.  Enable Subscriptions

how to activate subscribersMany marketers, including myself, have faced the dilemma of allowing perfect strangers into their personal space, for the sake of expanding their network. My personal profile was set up to allow me to connect with friends and family. With a personal profile, I could now keep up with my cousins in Prince Edward Island and view photos my new baby grand-nieces and nephews in New Jersey, Barrie, Toronto and Sudbury, allowing me to watch them grow up into beautiful little people. I could share my passion for music, special family moments and holiday pictures, and let them know how we’re doing. My personal profile was set up to be exactly that – personal. However, as an internet marketer, I also know the power of Facebook as a successful marketing platform for my business. I have created pages for our websites that and I use on a regular basis to promote our brand. While these business pages are set to *public*, the majority of those who actually see these posts and updates are those on my active friends list. Unfortunately, in allowing strangers into my private world to share my posts, I am also allowing them into the private world of all my friends and family on my friends list.

With the addition of subscriptions, Facebook has removed the dilemma of allowing total strangers into your personal Facebook world and exposing my friends and family for the benefit of sharing your brand and expanding your
business network. All you need to do is to click on the ‘Subscriptions’ link on the left column of your home page, and
choose to enable subscriptions. This new feature allows total strangers to subscribe to your page and receive all your public posts on their news feed and ticker, without giving them full access to your personal profile.

5.  Customize your audience

customize posts on facebookFacebook has simplified their feature of deciding who can see your photos and posts. Facebook has allowed for both default settings (what category each post and photo will naturally fall into) as well as custom settings for each individual post. Setting this up literally takes less than 5 minutes and will allow you to expand your brand to your subscribers while protecting the privacy of your loved ones so it is well worth the minimal time invested. In your personal settings, go through each option, (favourite books, movies, sports, etc.) and decide on your default settings for each item, whether you want to make them public (can be seen by everyone) or private (can only be seen by your friends). If you are unsure about a particular item, set it to private/friends only because you can always over-ride the default by changing the access on the individual photos and posts. With each new message and photo you post, you can easily choose to make it either public or private, by clicking on the small icon on the top-right corner of the post itself. This new simple feature allows me to post business updates that I can set to public, and add new family photos that I can set to private.

… and more Facebook changes…

And here are the additional recent changes to Facebook. While they may not help boost your brand or increase your business’ exposure, they are good to note and understand, for your own familiarity with Facebook.

6. Increased post sizes! Posts can now be up to 5,000 characters, that’s 10x longer than the previous maximum post  length.

7. You may have noticed that you can no longer accompany a friend request with a message. It’s either accept them or not – then send them a message. And when you DO accept them as a friend, you can categorize them right there and then.

8.  A floating navigation bar on your profile page that is always in view, even when you scroll down your profile page.

9. Customize more bookmarks and label your favourites on the left column of your Home page.

10.  Birthday reminders now appear in the upper right column (with a small gift icon) on your Home page. If you have more than one friend’s birthday on any given day, the new Birthday pop-up window allows you to send each of them a unique post from you, all from one handy window. Friend lists that existed before the new smart list prompts now have an entirely new management interface as well.

11.  The POKE button is now hidden in a pull-down menu. You can find it to the right of the “add friend” button.

12.  A thumbnail image of the user, and his or her name, appears in the right corner of the top blue navigation bar; when one surfs the site using a page alias, the name and main image appears in the same place.

And just when you thought it was safe to go back in the social media water…

Facebook will be coming out with even MORE changes in the near future – many of these changes are currently in beta testing. Stay in the know … subscribe to our free membership at SweetSpotTraining.com to get the latest news and articles on social media and internet marketing PLUS tons of free training, downloads, videos, and more!

sweet spot training facebook video course

how to Facebook training a CreativeWebCourses.comWhen it comes to marketing on Facebook, your business cannot afford to be left out of the social media madness loop. Sign-up today for Sweet Spot Training’s Facebook Marketing ‘How To’ Training Course.

This online video training course on Facebook marketing includes 27 interactive video lessons plus BONUS software you can use to create your own Facebook iframe special offer page, like this one: http://www.facebook.com/SweetSpotTraining
– *LIKE* our page to receive your discount coupon code and start your Facebook Marketing Training today!

For a limited time, Sweet Spot is also including their Facebook online store generator tool – where you can create a store page and sell products on Facebook – like this happy client is doing: http://www.facebook.com/pages/BEST-Value-on-Bed-Bath-Products-Gifts/244583152255100?sk=app_190322544333196

If you love the comfort and convenience of online training, then sign up to Sweet Spot’s Creative Web Courses online training centre at WWW.CreativeWebCourses.com. You will get the full Facebook Marketing Course PLUS many Get Website trafficother online video training courses on:

  • Generating web traffic
  • Building and managing WordPress website from notice to expert
  • Internet marketing strategies
  • Fast Track method for creating money making websites – FAST!

PLUS, as a member of Creative Web Courses you will also have full access to:

You can even use the free promotional niche videos, royalty-free images and graphics on your own website.  Join now. The free graphics alone are worth more than the price of membership!

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